For Berner Kantonalbank, we created und produced a cross-media campaign across key visuals and film. At its core is independence — and the moment you decide to take the step. The campaign features real founders, all of them BEKB clients.
Concept
Production
Key Visuals
The brushstroke becomes the central symbol of the campaign. A first, deliberate mark — direct, without detours, without hesitation. It stands for the courage to step into the unknown and trust your own decision. Like starting out on your own, it’s not about having everything figured out, but about making the first move and getting started.
Concept & Production: Sayhey
CD: Svenja Tschannen
Director: gegenpart
DoP: Jonas Steinbacher
1st AC: Milo Presedo
Photographer: Pascal Triponez
Photographer Assistant: Torsten Maas
Gaffer: Oliver Muff
Producer: Jason Schoch
Production Assistant: Zoé Van Pottelberghe
MUA: Linda Musacchio
Edit: Nicolas Bechtel
Color: Imri Agmon
Cast: Vanessa Sigillo