With a charmingly persistent car salesman that nobody really needs anymore, Carvolution brings the benefits of its car subscription model to life in a humorous and engaging way. A campaign about the changing nature of mobility — told through dry humor and unexpected appearances.
Production
Key Visuals
Together with PAM Advertising, we produced a series of campaign films centered around a recurring lead character. Through a clearly defined visual language, precise comedic timing, and flexible formats, we created a campaign world that can be consistently extended across TV, social media, and digital channels.
Production: Sayhey
Agency: PAM Advertising
Direction: gegenpart
DoP: Jonas Steinbacher
Photographer: Svenja Tschannen
1st AC: Nino Ubezio
Gaffer: Niculin Felix
Electrician: Sämi Lüscher
Ton: Corsin Bader
Production-Assistant: Jonas Dardel
MUA: Martina Brunner
Edit: gegenpart
Color: gegenpart
VFX: Cloudscape
Sounddesign & Mix: Audioflair