{"id":3035,"date":"2026-05-02T13:23:57","date_gmt":"2026-05-02T13:23:57","guid":{"rendered":"https:\/\/sayhey.ch\/?post_type=project&#038;p=3035"},"modified":"2026-05-13T06:35:01","modified_gmt":"2026-05-13T06:35:01","slug":"bekb","status":"publish","type":"project","link":"https:\/\/sayhey.ch\/en\/project\/bekb\/","title":{"rendered":"Berner Kantonalbank"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3035\" class=\"elementor elementor-3035\" data-elementor-post-type=\"project\">\n\t\t\t\t<section class=\"elementor-element elementor-element-4734d0d3 gallery-block gallery-block-single e-flex e-con-boxed e-con e-parent\" data-id=\"4734d0d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2d1e9bae e-con-full e-flex e-con e-child\" data-id=\"2d1e9bae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16028ca elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"16028ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/sayhey.ch\/wp-content\/uploads\/2026\/05\/250603_BEKB_Mut_DC_Dauer_6048x4032_Online.01_00_16_21.Standbild009-scaled-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-3054\" alt=\"\" srcset=\"https:\/\/sayhey.ch\/wp-content\/uploads\/2026\/05\/250603_BEKB_Mut_DC_Dauer_6048x4032_Online.01_00_16_21.Standbild009-scaled-1-1024x683.jpg 1024w, https:\/\/sayhey.ch\/wp-content\/uploads\/2026\/05\/250603_BEKB_Mut_DC_Dauer_6048x4032_Online.01_00_16_21.Standbild009-scaled-1-300x200.jpg 300w, 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data-masonry=\"\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20196be elementor-invisible elementor-widget elementor-widget-image\" data-id=\"20196be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-masonry-item=\"\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/sayhey.ch\/wp-content\/uploads\/2026\/05\/250603_BEKB_Mut_DC_Dauer_6048x4032_Online.01_00_12_15.Standbild006-scaled-1.jpg\" class=\"attachment-full size-full wp-image-3050\" alt=\"\" srcset=\"https:\/\/sayhey.ch\/wp-content\/uploads\/2026\/05\/250603_BEKB_Mut_DC_Dauer_6048x4032_Online.01_00_12_15.Standbild006-scaled-1.jpg 2560w, https:\/\/sayhey.ch\/wp-content\/uploads\/2026\/05\/250603_BEKB_Mut_DC_Dauer_6048x4032_Online.01_00_12_15.Standbild006-scaled-1-300x200.jpg 300w, https:\/\/sayhey.ch\/wp-content\/uploads\/2026\/05\/250603_BEKB_Mut_DC_Dauer_6048x4032_Online.01_00_12_15.Standbild006-scaled-1-1024x683.jpg 1024w, https:\/\/sayhey.ch\/wp-content\/uploads\/2026\/05\/250603_BEKB_Mut_DC_Dauer_6048x4032_Online.01_00_12_15.Standbild006-scaled-1-768x512.jpg 768w, https:\/\/sayhey.ch\/wp-content\/uploads\/2026\/05\/250603_BEKB_Mut_DC_Dauer_6048x4032_Online.01_00_12_15.Standbild006-scaled-1-1536x1024.jpg 1536w, https:\/\/sayhey.ch\/wp-content\/uploads\/2026\/05\/250603_BEKB_Mut_DC_Dauer_6048x4032_Online.01_00_12_15.Standbild006-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-33e0b1da e-flex e-con-boxed e-con e-parent\" data-id=\"33e0b1da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3da69b15 e-con-full e-flex e-con e-child\" data-id=\"3da69b15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10811805 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"10811805\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Idea<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aacc1b7 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5aacc1b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The brushstroke becomes the central symbol of the campaign. A first, deliberate mark \u2014 direct, without detours, without hesitation. It stands for the courage to step into the unknown and trust your own decision. Like starting out on your own, it\u2019s not about having everything figured out, but about making the first move and getting started.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-34f391fb gallery-block e-flex e-con-boxed e-con e-parent\" data-id=\"34f391fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1da03aad e-con-full e-flex e-con e-child\" data-id=\"1da03aad\" data-element_type=\"container\" data-e-type=\"container\" data-masonry=\"\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a31eeb8 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7a31eeb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-masonry-item=\"\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sayhey.ch\/wp-content\/uploads\/elementor\/thumbs\/Mockup_Vanessa-scaled-rmv9jkhdr6akru3uralhc8qyftdhtjqnrbg65z7nlc.jpg\" title=\"Plakat_Vanessa\" alt=\"Plakat_Vanessa\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2da38abb elementor-invisible elementor-widget elementor-widget-video\" data-id=\"2da38abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-masonry-item=\"\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/sayhey.ch\/wp-content\/uploads\/2026\/05\/mut-snippet-2.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For Berner Kantonalbank, we created und produced a cross-media campaign across key visuals and film.<br \/>\nAt its core is independence \u2014 and the moment you decide to take the step.<br \/>\nThe campaign features real founders, all of them BEKB clients.<\/p>\n","protected":false},"featured_media":3052,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false},"project-category":[8],"project-tag":[43,44],"class_list":["post-3035","project","type-project","status-publish","format-standard","has-post-thumbnail","hentry","project-category-mut","project-tag-pos","project-tag-social-commercial"],"acf":[],"_links":{"self":[{"href":"https:\/\/sayhey.ch\/en\/wp-json\/wp\/v2\/project\/3035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sayhey.ch\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/sayhey.ch\/en\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":41,"href":"https:\/\/sayhey.ch\/en\/wp-json\/wp\/v2\/project\/3035\/revisions"}],"predecessor-version":[{"id":3618,"href":"https:\/\/sayhey.ch\/en\/wp-json\/wp\/v2\/project\/3035\/revisions\/3618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sayhey.ch\/en\/wp-json\/wp\/v2\/media\/3052"}],"wp:attachment":[{"href":"https:\/\/sayhey.ch\/en\/wp-json\/wp\/v2\/media?parent=3035"}],"wp:term":[{"taxonomy":"project-category","embeddable":true,"href":"https:\/\/sayhey.ch\/en\/wp-json\/wp\/v2\/project-category?post=3035"},{"taxonomy":"project-tag","embeddable":true,"href":"https:\/\/sayhey.ch\/en\/wp-json\/wp\/v2\/project-tag?post=3035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}